Banks are experimenting with an innovative online technique for acquiring recent customers.

Banks are experimenting with an innovative online technique for acquiring recent customers. Under this affiliate Web marketing' approach, banks make agreements with unaffiliated websites to advertise the bank's services. For each browser who clicks through the ad and becomes a bank customer, the financial institution pay a referral reward to the outside website.

a online bankers are paying outside websites a recompense for every mouse-click that delegates a customer their way--a universal known as Web affiliate or pay-for-performance marketing.

"Affiliate programs can do curious awes for a business, if hasten properly," says Peter Kent, author of