In the nearest several columns, we will be showcasing the work of advanced MCIF users and industry leaders who have favorably utilized profitability data. This month we are featuring the work of Michael Uline, Farmington, Minn., an [i]connoisseur[/i] in the integration of automated clearing house (ACH) transactions, MCIF and bank marketing technologies.
With the rapid bourgeoning in electronic banking--including AIM, debit card, Internet and ACH transactions--banks more than eternally have the opportunity to hug in customer loyalty (and profits) on increasing their customers' use of electronic banking.
One of the strongest loyalty indicators in banking today is
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