All businesses ask to satisfy customers and many companies have a goal of "delighting" them.

All businesses ask to satisfy customers and many companies have a goal of "delighting" them. Hard data about to what degree well this is done is difficult to arise by, however, which makes near recent findings from a customer-research company known as TARP, of interest.

The sample size was approximately 2000 customers of sum of two units large companies involved in investments and